An interesting project from Future Brand.
Batelco is a big telecommunication company from Bahrein. With the growth of the company, realized the need to modernize the brand
The new brand moves away from the arabian culture when changes the arabic characters for an abstract symbol.
The symbol is so close to the core business, and represents the convergence in telecommunications.
The typography was dated, now is contemporary and joins curves with angles. This change adds seriousness corporative with the retail polyvalence.